Creation, reworking, and implementation of social media programs to support your overall Marketing / Communications mission.
Starting from scratch or looking to rework your program? You’ve come to the right place. I will provide your small business with a full review of competitors (what others who are similar are doing in the social space), review of current website and basic SEO, current marketing programs and make suggestions on how to grow following, increase engagement, and grow your web traffic.
Like any other marketing tool, social media needs to support your overall marketing mission and goals. It’s not just enough to “slap up a Facebook page” or a blog post now and then. Think of it as any other type of cultivation activity a marketer or fundraiser would do – it takes time and strategy to make it successful.
Let me help you incorporate social media into your plan properly.
Basic overview of what is covered:
- Establishing social media goals as they support your marketing mission and goals
- Review of current marketing efforts and programs with commentary
- Review of current competitors and product landscape (for nonprofits – organizational landscape)
- Recommendation of tools to use and why (custom for each business)
- Recommendation for engagement, growing followers, and analytics
- Recommendation for implementation
- Best practices for generating inbound traffic
- In-person or virtual training session
Social Media Tools Training
Looking to gain some basic knowledge about social media and what kinds of tools are out there? My 2 hour training session can be customized to fit your questions and needs. This is a great service for small businesses who are just starting out and want to learn the ropes, which they can then take into their own hands (or you can employ me for a program if you like me :) ). Can be done in person or virtually over the phone. Session comes with summary document of tools, tips and tricks.
Ready to get started? Connect with me!
